Supported Accommodation Across the UK

Welcome to
Prime Choice Housing

Everyone deserves a safe, warm, and dignified place to call home. We connect tenants with quality supported accommodation — all bills included, with dedicated support every step of the way.

Why Choose Prime Choice Housing?

We go beyond providing accommodation — we provide a foundation for a better life.

Safe & Quality Homes

Every property is personally inspected to ensure safety, comfort, and dignity before any tenant moves in.

Dedicated Support

Our support workers are always available to assist tenants with settling in, wellbeing, and everyday challenges.

All Bills Included

No hidden costs. Rent, utilities, and essential bills are all covered so tenants can focus on what matters most.

Featured Rooms

Quality supported accommodation in cities across the UK

500+

People Housed

150+

Properties Managed

50+

Landlord Partners

98%

Tenant Satisfaction

Ready to Find Your New Home?

Whether you are looking for a room or want to list your property, we are here to help. Get started today.

Who We Are

The people behind Prime Choice Housing

A Team Built on Compassion

Prime Choice Housing was founded by a group of individuals who believe that everyone deserves a safe, warm, and dignified place to call home. We have seen first-hand the challenges faced by people struggling to find stable accommodation — from families caught in temporary housing to individuals navigating life after hardship. That experience drives everything we do.

We are housing professionals, community advocates, and everyday people united by a single conviction: no one should be left without a roof over their head. Our team brings together years of experience in property management, social housing, welfare support, and community outreach, all working toward one shared goal — helping people find a place they can truly belong.

At Prime Choice Housing, we do not just offer properties. We offer hope, stability, and a fresh start. Every tenant we support, every landlord we partner with, and every family we help settle is a reminder of why we started this journey in the first place.

Compassion First

We treat every person who comes to us with kindness and respect. Behind every application is a human being who deserves to be heard and helped.

Trust & Transparency

We build honest relationships with tenants and landlords alike. No hidden fees, no empty promises — just genuine support and clear communication.

Community Driven

We are deeply rooted in the communities we serve. We listen, we learn, and we act — because creating lasting change starts with understanding the people around us.

Our Promise to You

Whether you are searching for your first home, seeking supported accommodation, or looking for a reliable housing partner, we are here for you. We will walk alongside you every step of the way — because at Prime Choice Housing, you are never just a number. You are family.

Our Impact

Making a real difference, one home at a time

Changing Lives Through Housing

Every day, people across the country face the uncertainty of not knowing where they will sleep tonight. At Prime Choice Housing, we work tirelessly to change that. We believe that stable housing is not a luxury — it is a fundamental right. When someone has a safe place to live, everything else begins to fall into place: health improves, children thrive in school, and communities grow stronger.

Our impact is not measured in numbers alone, but in the stories of real people whose lives have been transformed. From single parents who finally found a home for their children, to individuals who escaped homelessness and rebuilt their lives — these are the moments that fuel our commitment to do more, reach further, and never stop caring.

500+

People Housed

Individuals and families given a place to call home

150+

Properties Managed

Safe, quality homes across multiple cities

50+

Landlord Partners

Trusted property owners working with us

98%

Tenant Satisfaction

People who feel supported and cared for

Stories of Hope

"After months of sleeping on friends' sofas and not knowing what tomorrow would bring, Prime Choice Housing helped me find a place of my own. For the first time in years, my children have their own bedrooms. I cannot put into words what that means to us."

— Sarah, Mother of Two, Manchester

"I was in temporary accommodation for over a year and felt completely forgotten by the system. Prime Choice treated me like a person, not a case number. They helped me with my benefit applications and found me a beautiful flat. I finally feel like I have a future."

— James, Birmingham

"As a landlord, I wanted to make a difference but did not know how. Partnering with Prime Choice Housing has been incredible. They match me with tenants who genuinely need a home, and their support team is always just a phone call away."

— David, Landlord Partner, Leeds

The Ripple Effect

When one person finds a home, the impact spreads far beyond their front door. Children attend school consistently. Parents can focus on work. Mental health improves. Communities become safer and more connected. Every home we help provide creates a ripple of positive change that touches countless lives.

Our Mission

Building a world where everyone has a place to call home

Our Mission Statement

To provide safe, affordable, and dignified housing for every person who needs it — regardless of their background, circumstances, or financial situation. We exist to bridge the gap between those seeking shelter and those who can provide it, ensuring that no one in our community is left without a place to belong.

What We Stand For

Housing as a Right

We believe that safe shelter is a basic human need, not a privilege. Every person deserves the security and peace of mind that comes with having a stable home.

Unconditional Support

We do not judge where someone has been. We focus on where they are going. Our support extends beyond finding a property — we help people rebuild their confidence and their lives.

Equal Opportunity

No matter your age, background, ethnicity, or situation — you are welcome here. We are committed to removing barriers and giving everyone a fair chance at finding a home.

Long-term Wellbeing

A home is just the beginning. We work to ensure tenants feel settled, supported, and empowered to create a brighter future for themselves and their families.

Our Vision for the Future

We envision a future where homelessness is a thing of the past. Where every family has a warm, secure home. Where communities are built on compassion and mutual support. Where landlords and tenants work together in trust and respect.

To get there, we are expanding our reach into more cities, strengthening our partnerships with local councils and housing associations, and continually improving our services to meet the evolving needs of the people we serve.

This is not just our mission — it is our calling. And we will not rest until every person who needs a home has one.

Join Our Mission

Whether you are a tenant looking for support, a landlord wanting to make a difference, or someone who shares our passion for helping others — there is a place for you at Prime Choice Housing.

Our Organisation

How we work together to serve those who need us most

How We Are Structured

Prime Choice Housing is built around the people we serve. Every part of our organisation exists to make the journey from housing need to housing security as smooth, supportive, and dignified as possible. We operate with a flat, people-first structure where collaboration and care come before hierarchy.

Our teams span property sourcing, tenant support, landlord relations, benefits guidance, and community outreach. Each team works closely with the others, ensuring that no one falls through the gaps and that every person receives the holistic support they deserve.

Property Sourcing

Our dedicated team actively seeks out quality, affordable properties across multiple cities. We personally inspect every home to ensure it meets our standards of safety, comfort, and dignity before any tenant moves in.

Tenant Support

From the moment someone reaches out to us, our support team is there to guide them. We help with applications, benefit assessments, moving logistics, and ongoing welfare checks to ensure tenants are settled and thriving.

Landlord Relations

We build strong, lasting partnerships with landlords who share our vision. Our landlord team provides ongoing support, handles maintenance coordination, and ensures a positive experience for property owners and tenants alike.

Community Outreach

Our outreach team works on the ground in the communities we serve — connecting with local councils, charities, and support organisations to identify people in need and ensure they know help is available.

Our Approach

1

Listen & Understand

Every journey begins with a conversation. We take the time to understand each person's unique circumstances, needs, and hopes — because there is no one-size-fits-all solution when it comes to finding a home.

2

Match & Support

We carefully match tenants with properties that suit their needs, location preferences, and budget. Our team handles the paperwork, coordinates viewings, and supports benefit applications so the process is as stress-free as possible.

3

Settle & Thrive

Once a tenant moves in, our work does not stop. We conduct regular check-ins, address maintenance needs promptly, and connect tenants with local services and community groups to help them build a fulfilling life in their new home.

Built on Care, Driven by Purpose

At the heart of our organisation is a simple truth: people matter more than process. Every policy we write, every partnership we form, and every decision we make is guided by one question — will this help someone find a safe place to call home? If the answer is yes, we act.

Available Rooms

Tenant Signup & Full Benefit Assessment

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Tenant Login

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Tenant Dashboard

Property Inquiry Form

Landlord Signup

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Landlord Login

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Admin Login

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Data Protection

How we collect, use, and protect your personal information

Our Commitment to Your Privacy

Prime Choice Housing is committed to protecting your personal data and respecting your privacy. This page explains how we collect, use, store, and safeguard your information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

We understand that trust is at the heart of what we do. When you share your personal details with us — whether as a tenant, landlord, or visitor — we take that responsibility seriously and handle your data with the utmost care.

What Data We Collect

We collect personal information that is necessary to provide our housing services effectively and to meet our legal obligations. The data we collect may include:

Tenant Information

  • Full name, date of birth, and gender
  • Email address and phone number
  • Home address
  • National Insurance number
  • Nationality
  • Benefit assessment responses

Landlord Information

  • Full name and company name
  • Email address and phone number
  • Property address and details
  • Property type and availability

Inquiry Information

  • Name and email address
  • Preferred location and budget
  • Property requirements and messages

Website Usage Data

  • IP address and browser type
  • Pages visited and time spent
  • Referring website information

Lawful Basis for Processing

Under the UK GDPR, we must have a valid legal reason to process your personal data. We rely on the following lawful bases:

Contractual Necessity

We process your data to fulfil our contractual obligations — for example, to manage tenancy agreements, process landlord partnerships, and respond to property inquiries.

Legitimate Interest

We may process data where it is in our legitimate interest to improve our services, maintain security, and communicate with you about relevant housing opportunities.

Legal Obligation

Some data processing is required to comply with legal and regulatory requirements, including housing regulations, tax obligations, and safeguarding duties.

Consent

Where none of the above bases apply, we will seek your explicit consent before processing your data. You may withdraw consent at any time by contacting us.

How We Protect Your Data

We take appropriate technical and organisational measures to protect your personal information against unauthorised access, loss, or misuse. These measures include:

Secure Access

Password-protected accounts and restricted access to sensitive data on a need-to-know basis.

Secure Storage

Data is stored on secure, encrypted servers with regular security audits and monitoring.

Staff Training

All team members receive regular data protection training and are bound by confidentiality agreements.

Your Rights Under GDPR

Under the UK GDPR, you have the following rights regarding your personal data. You can exercise any of these rights by contacting us using the details provided below.

Right of Access

You can request a copy of the personal data we hold about you.

Right to Rectification

You can ask us to correct any inaccurate or incomplete data.

Right to Erasure

You can request deletion of your personal data where there is no compelling reason for continued processing.

Right to Restrict Processing

You can ask us to limit how we use your data in certain circumstances.

Right to Data Portability

You can request your data in a structured, commonly used format to transfer to another provider.

Right to Object

You can object to the processing of your data where we rely on legitimate interest as our lawful basis.

Data Retention

We only retain your personal data for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Our retention periods are as follows:

Tenant records and tenancy data Duration of tenancy + 6 years
Landlord partnership records Duration of partnership + 6 years
Property inquiries 12 months
Website usage data 12 months
Unsuccessful applications 6 months

After the retention period, data is securely deleted or anonymised so it can no longer be linked to you.

Data Sharing

We do not sell your personal data to any third party. We may share your data only in the following limited circumstances:

  • With landlord partners — to facilitate tenancy agreements, but only the information necessary for the tenancy.
  • With local authorities and councils — where required for benefit claims, housing assessments, or legal obligations.
  • With service providers — trusted partners who assist us in operating our website and services, bound by strict data protection agreements.
  • When required by law — in response to a lawful request from a court, regulator, or law enforcement authority.

Contact Us About Your Data

If you have any questions about how we handle your personal data, wish to exercise any of your rights, or would like to raise a concern, please get in touch with our Data Protection Officer.

Email

dataprotection@primechoicehousing.co.uk

Phone

07757727691

Post

Data Protection Officer, Prime Choice Housing

Complaints

We take data protection complaints seriously. If you are unhappy with how we have handled your data, please contact us first so we can try to resolve the issue.

If you remain dissatisfied, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's independent authority for data protection. You can contact the ICO at ico.org.uk or by calling 0303 123 1113.

This policy was last updated in May 2026. We may update this page from time to time to reflect changes in our practices or legal requirements.